New devices like Apple’s AirPods Pro 2 could shift negative attitudes towards hearing aids
Stigma continues to overshadow advances in hearing healthcare, stopping many adults from getting the help they need, even though accessible options like over‑the‑counter (OTC) hearing aids are becoming more widely available.
Barbra Timmer, Senior Lecturer in Audiology at the University of Queensland and Senior Scientist at Sonova AG, emphasises how stigma rooted in ageism and perceptions of disability still prevents people from addressing hearing loss effectively.
A key barrier is stigma, driven by negative views of ageing and disability, according to a recent review. Despite breakthroughs in design and affordability, many avoid hearing aids over fears they're "old-fashioned" or visible.
Statistics reflect this reluctance. Fewer than 20% of adults who would benefit from hearing aids actually use them – even when products are more accessible and OTC options exist.
De-stigmatisation
Apple’s recent update allowing AirPods Pro 2 to function as hearing aids is one example of tech helping to de-stigmatise treatment. This feature, already live in the UK, offers an intuitive set-up and integrates with everyday audio, helping users address mild to moderate hearing loss discreetly. Experts suggest the AirPods’ everyday familiarity could make seeking help less daunting.
Overcoming stigma isn’t just about communication, it has real health implications. A large-scale study reported by The Guardian found that untreated hearing loss increases risks of falls, depression, social isolation and dementia, whilst timely hearing aid use can significantly reduce these risks.
Don’t delay
“Stigma is a silent barrier,” said Irene Wong, an Hearology® Clinical Audiologist. “We’ve seen patients delay seeking professional help for years. But when we recommend simple actions, like getting microsuction for earwax removal, trying comfortable hearing devices or modern ‘hearables’, most are surprised by how effortless it is to improve their hearing. The sooner we intervene, the greater the impact on brain health, interpersonal relationships, and holistic wellbeing.”
References
- Studies on stigma’s effect on hearing aid adoption — Ear and Hearing – Examines social factors and stigma influencing hearing aid decisions
- Low hearing aid use despite known benefits — Wikipedia – Summarises treatment gaps and barriers such as stigma and costs
- Technology’s role in reducing stigma — Medical Device Network – Discusses how familiar devices could change perceptions
- Optimism for AirPods in combating stigma — The Guardian – Highlights expert views on how mainstream consumer devices may shift attitudes
