Sensitivity, support and trial periods all help to shift commonly held misconceptions
As individuals age, their hearing capacity often declines, yet many older adults resist seeking help. This reluctance can affect not just their own wellbeing, but also their relationships and quality of life. Understanding the reasons behind this hesitance to adopt hearing aids can help families approach the subject with greater empathy and better results.
Denial is common. Many older adults underestimate the severity of their hearing loss or view it as a minor nuisance rather than a problem worth addressing. Stigma plays a part too as hearing aids are often seen as a symbol of ageing, prompting embarrassment or prideful resistance. Financial concerns also surface and others may worry that the devices will be uncomfortable or conspicuous.
Starting the conversation
Raising the issue of hearing aids with a loved one can feel difficult, but timing and tone are key. The topic should be broached in a calm, private setting, not during a moment of frustration. Speaking from a place of care rather than correction can make a significant difference. Asking gentle questions such as “I’ve noticed you sometimes miss parts of group conversations – do you feel that too?” opens the door without making the other person feel defensive.
It can also help to share specific examples where hearing loss has caused difficulty, such as missing important information or withdrawing from social settings. Real-life moments often carry more emotional weight than abstract arguments.
Reframing hearing aids
Part of the challenge is reshaping how hearing aids are viewed. Today’s devices are discreet, high-performing and tailored to different environments. They are a world away from the bulky models of the past. Emphasising the benefits – improved communication, greater independence and protection against cognitive decline – can help shift the focus from stigma to opportunity.
Families should also be ready to support their loved one practically. That might mean helping to research hearing aid providers, booking appointments or attending consultations for moral support. Importantly, it also means being present during the early stages of trying out hearing aids, which is when encouragement can make a real difference.
“The most powerful situation where we can help to overcome hearing loss denial is to conduct the hearing test with a significant other present,” said Laurence Coen, co-founder of Hearology®. “Like all audiologists, we offer trial periods during which the hearing devices can be returned for a refund.
The main purpose of this trial period is to allow for the experience of hearing again – and to acclimatise to assisted hearing. But it's also to demonstrate that hearing aids really are not as much of an eyesore as many people think they are going to be! In fact, they are incredibly discreet nowadays. And they are certainly not as noticeable as the hearing loss that preceded them.”
The importance of aftercare
Once the hearing aids are accepted and being worn, consistent aftercare is essential. Adjusting to assisted hearing takes time and may involve several fine-tuning appointments. Ongoing support from a qualified Audiologist helps users get the most from their devices and can be the difference between long-term success and ongoing frustration.
Coen adds: “Most importantly, we always urge that action is taken, even if it isn’t with us. We are so fortunate in this country to have hearing aids available for free on the NHS. There is simply no excuse for not taking action to address your hearing loss.”
Encouraging someone to address their hearing loss isn’t just a health issue, it’s about enabling fuller participation in life. With the right support and a gentle, persistent approach, families can help loved ones overcome reluctance and rediscover the simple pleasure of being able to hear clearly again.
References
NHS Hearing loss – Outlines the symptoms, causes and treatment options for hearing loss, including when to seek help and what support is available on the NHS.
Information and support Hearing loss – Offers guidance on choosing hearing aids, what to expect during a hearing test, and how to access financial help.
The impact of hearing loss on relationships – Explores how family involvement improves outcomes when a loved one is adjusting to hearing loss and trying hearing aids for the first time.
