The market for audiological devices is forecast to rise by over 65% in the next decade, driven by ageing populations, better tech and greater awareness of hearing health
The global market for audiological devices is projected to grow from £8 billion in 2021 to more than £13 billion by 2031, according to recent industry forecasts.
The market is expanding at an annual growth rate of just over 5%, fuelled by demographic shifts, technological innovation and rising awareness of hearing loss as a public health issue.
Demand is rising across all types of devices – from hearing aids and cochlear implants to diagnostic equipment – with new technologies making products more discreet, user-friendly and accessible.
Smartphone-linked hearing aids, Bluetooth connectivity and rechargeable batteries are now standard in many models, helping devices become a natural part of people’s daily wearable tech.
The scale of hearing loss
The World Health Organisation estimates that by 2050, 2.5 billion people will live with some form of hearing loss, with at least 700 million needing rehabilitation.
This surge in deafness is being driven by an ageing global population, but also by increased exposure to damaging noise in both the workplace and recreational settings.
“Hearing loss is often invisible but can have a huge impact on quality of life,” said Eva Opitz, a Clinical Audiologist at Hearology®. “As demand rises, new technology is helping us deliver more personalised, discreet and effective solutions, but access and affordability remain key challenges.”
Which devices are driving the market?
Hearing aids account for the largest share of the market, especially behind-the-ear (BTE) and in-the-ear (ITE) models using digital signal processing. Cochlear implants – typically used for severe or profound loss – are seeing strong growth, thanks to advances in surgical techniques and awareness.
Aesthetic improvements are also shaping product development. More discreet devices and better integration with other tech are helping to reduce the stigma of wearing hearing aids and appeal to younger users or those with milder loss.
Global outlook
North America currently dominates the global market, supported by strong insurance frameworks and widespread awareness. In the US, about 15% of adults report some degree of loss, helping drive demand.
Europe holds a significant market share, but the Asia-Pacific region is expected to grow fastest over the next decade. Rising incomes, improved healthcare infrastructure and greater public health campaigns in countries like China and India are expanding the customer base.
Challenges remain
Despite the positive outlook, high costs continue to limit access, particularly in lower-income regions. Reimbursement policies often fail to fully cover hearing aids or cochlear implants, and there remains a shortage of trained audiologists, especially in rural areas.
However, the sector is adapting. Over-the-counter (OTC) hearing aids – now permitted in the US – are removing some of the traditional barriers for those with mild or moderate loss. Meanwhile, telehealth services are enabling more people to get advice and support remotely, easing pressure on face-to-face clinics.
The role of technology
Artificial intelligence, machine learning and app integration are rapidly changing the user experience. Devices can now adapt to different environments, isolate speech in noisy settings, and track hearing changes over time. These innovations are helping to improve satisfaction and long-term hearing health outcomes.
References
World Health Organisation – Deafness and hearing loss
